Brochures that sell
Business cards introduce you as a person. Your brochure, on the other hand, introduces your entire company. It is important that your brochures are effective in conveying your company's best image. What kind of introduction are your brochures making right now?
Do you have brochures that sell? Do they focus on what's important to your customers other what's important to you?
Here are four key points on building effective brochures that say the right things and sell for you. Enjoy these tips.
1 - Attention
The most important thing for a brochure to be effective is getting the attention of the prospective client. Keep the front page clean and make a point with one or two main headlines.
2 - Interest
Getting the prospect's attention is difficult, but keeping the prospect interested is much tougher. People read with the "What's in it for me" question in mind. Offering even simple but valuable information will create an interest if presented in a "friendly" way.
3 - Demand
Give the prospect just enough information so they crave more. Leave some things unanswered so they have to call and find out more information.
4 - Action
If the brochure has done its part, you should have legitimate prospects willing to know more about your company and looking forward to talk to you.
Offer different ways to contact you: phone, email, web site, etc.
A glossy full-color brochure is a successful way to showcase your business or product. Brochures can be used to build an image for your company, promote an event, update product specifications, or for a many other purposes. Brochures are usually used in one of this three standard sizes, 8-1/2x11,
81/2x14 , and 11x17 .
An unfolded 8-1/2x11 is often used for product sheets, or tri-folded for a company brochure.
Brochures and Catalogs are usually produced in the following stocks.
· 80# gloss text (good quality)
· 80# matte text weight (good quality)
· 100# gloss text (about 25% thicker for a "high-end" feel)
· 80# gloss cover (twice the thickness of 80# gloss).
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